Blog

Buyer Enablement in B2B: Why Helping Buyers Buy Beats Pushing Them to Close

67% of B2B buyers now prefer a rep-free buying experience, says Gartner. Not fewer reps. No reps, for significant parts of the purchase process.

The Death of the Cold Call? What AI Means for Phone-Based B2B Sales

The cold call success rate dropped from 4.82% in 2024 to 2.3% in 2025 – a 52% decline in a single year, according to

AI for Enterprise Sales: Managing Complex Buying Committees at Scale

Here is the outlook in the AI for Enterprise sales in 2026: 11 stakeholders are involved in the buying process. 86% of B2B purchases

AI Sales Enablement: How to Prepare Your Reps to Sell Alongside AI

The rules of AI sales enablement in 2026: Deploying AI is the easy part. Most sales teams have figured out how to add a

Inbound vs Outbound Sales in 2026: Which AI Strategy Wins?

Inbound vs outbound sales: Inbound leads convert at 14.6%. Outbound leads convert at 1.7%. If the question were purely about conversion rates, the debate

AI Lead Nurturing: How to Keep Prospects Warm Without Manual Follow-Up

Let’s talk about AI lead nurturing and the potential it has for your own business. Only 5% of B2B leads are sales-ready when they

The Iliana AI Sales Glossary: Terms Every Revenue Team Needs to Know in 2026

AI is reshaping B2B sales faster than most teams can update their vocabulary. Conversations between sales leaders, marketers, and RevOps managers now include terms

The B2B Sales Tech Stack in 2026: What You Actually Need (And What You Can Cut)

The sales tech stack is often challenged, especially at large organizations. Does the following sound familiar? At the last QBR, the CFO asked a

AI Sales Prospecting: How to Find and Qualify High-Intent Buyers Automatically

AI sales prospecting is not one category. It is a spectrum that runs from cold outbound – finding buyers who have never heard of

Talk to an expert