For years businesses with online presence have been investing heavily into attracting the right users and converting them into qualified leads.
Even today significant effort is being put in SEO, paid traffic, content marketing and social media just to bring people to your digital storefront.
Unfortunately, these are mostly people who never ask a single question and never request an offer. Neither they make a purchase, nor interact with your page. Does it sound familiar?
We encourage you to compare all your digital advertising and SEO “success metrics” with the real value gained by your business. What percentage of your website users really get in touch with you? How many book a consultation or request an offer?
We bet the answer is “not enough”.
What Everyone Has Been Doing
You click on an ad and land on a website. And then it all begins: popups, hot picks, best sellers, offers, chatbots, free stuff showing up everywhere, not even giving you the chance to browse through the main content. Then come all the forms, emails, leads nurturing, follow-ups, upselling and cross-selling techniques. Sometimes you have even forgotten about this brand at the time you get an email follow-up by them.
On the contrary, often there is no one or nothing to guide you through. You may feel confused or unaware of next steps you could take to continue your journey. But there is no one to speak with or ask your question to.
Just like at physical stores, both the aggressive push strategy and the lack of customer support are most likely to result in a total loss of time and resources for the business and for the user.
What Many Fail to Understand
Digital experience needs to be as impactful for users as the one in reality. But the challenges are bigger:
- People have much lower attention spans as online users and shoppers.
- People look for personal experience just like they would value personal attitude when interacting with your business offline.
- People want to have human experience even in the digital world. Despite this, businesses keep putting AI chatbots on their websites. However, statistics show that only 27% of consumers completely trust AI chatbots and there is a strong reason behind this.
Website chatbots indeed were a trend a couple of years ago, but users keep demanding more: no scripted conversations, more personalization, less patterns.
The “New” Paradigm: Digital Human Experience over the AI Hype
…. or in other words: Real-time Human-like AI Conversations.
Users’ expectations have evolved and website chatbots were only a small part of automation in the sales journey. The need for immediate answers, context-aware conversations and real-time assistance is still there, but as a business you now need to introduce personalization and human-like interactions to keep the users on your site and gain their trust.
Imagine this human-like digital consultant or advisor from your business speaking with the user, answering their questions, guiding them to the best solution and qualifying them as a lead for your business.
Imagine that satisfied user who has just got all their questions answered real time and who is much more likely to trust your business and become your client.
Now imagine smart businesses are already doing it and think of how much they are benefiting from meaningful lead generation in the digital world.
Meet Iliana: Your sales-trained digital teammate
You could never train a chatbot to behave like a real sales expert for your unique business. But you can train Iliana – a digital human that understands and engages your users, contextualizes every conversation and takes immediate action to turn them into leads.
Our solution is focused on lead generation and revenue maximization through meaningful human-like conversations with visitors, right on your website. You can rely on it to provide quick answers to user questions, to pitch your products and services, to advise and simply to sell smarter than your competitors.
Get in touch with our team and request a free demo of Iliana for your business. Make her part of your team and see how she starts helping you grow your sales-ready pipeline.
