8 seconds. That’s all you have on average to convince an Internet user to stay on your website and get to know your business. We all live in a digital era in which the attention span of a human is lower than the one of a goldfish.
And this creates a major challenge for companies: How to build trust with someone who has never spoken to your brand before and may leave your website in less than 10 seconds?
A huge opportunity lies in a growing concept that disrupts online engagement: Digital Human Experience.
What Is a Digital Human?
We define digital humans as the most advanced combination between recent AI developments and human intelligence developed so far. From a technical standpoint they are AI-powered conversational interfaces designed to interact with users in a natural, human-like way. But the real benefits they introduce are:
- conversational experience for users in which they can ask questions or get guidance;
- communication and real-time interaction tailored to every individual;
- a next-level advisory and assistancy for website visitors with less involvement from a staff member;
- trust and satisfaction that can hardly be achieved with widespread solutions such as AI chatbots that many websites have today
What Problems Are Solved?
The exponential growth of online interaction has made a lot of businesses misunderstand what they could and what they should not give up. Yes, everything happens faster, easier and with greater exposure, but behind the screen is still a human. And they still want to talk to a human. More than ever before.
Digital humans understand it right. Businesses that implement them harvest the most benefits from AI developments just because they keep the human touch in the loop. Others who spend on automation or AI adoption just to cut expenses or to follow the trend often end up disappointed.
Read more on the topic: Turning Website Visitors into Qualified Leads: Then and Now
Meet Iliana AI: Digital Humans Sales Lab
Iliana AI is our proof that digital humans can act as meaningful partners for the business if implemented right. The solution is designed as a powerful lead generation tool created to turn website visitors into a sales-ready pipeline. Here is what Iliana already knows before she even starts working for your brand:
Trust Is the Most Valuable Currency Online
When customers walk into a physical store or meet a consultant, they can ask questions, receive guidance, and evaluate expertise through conversation.
In digital environments trust is harder to establish. Users need to read pages of information, compare alternatives and make decisions without guidance. According to consumer behavior studies, people are much more likely to purchase when getting helpful guidance and this is what Iliana AI tends to recreate on your website.
Free Value Before the Sale is Half a Sale
If you are a lawyer, an accountant, or a consultant, you know this best. Sometimes clients need a tip, a small advice or a professional opinion before taking an action. But this is still your precious time that you would hardly give for free to close a sale. Iliana can do it for you, though.
Everyone knows that educating the customer, being transparent with them, or offering insights with no pressure to buy is a best practice. The problem is that we rarely have enough time to do this right. Iliana AI is that missing part that can turn into a consultant for your leads and help you convert them into customers.
Personalized Attention at Scale is Hard to Give
How many users can your sales team serve personally at a time? And what if none of them converts? And why should you focus on sales instead of growing your core delivery capacity?
Iliana AI solves a major pain point for businesses spending tremendous amounts of time just to qualify leads who may never buy. But if you make them feel important, if you personalize their experience and keep them engaged with no additional investment, this is already a strategic advantage that lets you focus on your core business rather than growing your sales capability.
Already got your attention? We are just scratching the surface of what Iliana AI means for your businesses and how the solutions can be trained on multiple roles in almost every business niche. Iliana can be your customer service star, your best salesman, or users’ most trusted advisor for products and services in your niche.
Get in touch with our team, request a free demo of Iliana and start getting qualified leads right away!
